Logo Design

logo design

 Logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition 

                                                                  Reference pictures

Reference drawings

CONCEPT AND IDEA DEVELOPMENT

DIGITAL 

FINAL DESIGN

The O-shaped part of the logo represents an ingot mould block. An ingot is a piece of relatively pure materials, usually metal, that is cast into a shape suitable for further processing. In the steelmaking, it is the first step among semi-finished casting product. The tribal lines of the logo- which look like a wing of a bird- represent a melted metal that is being poured inside the ingot mould. The font used in the logo is Century Gothic which has a strong minimalistic personality, modelled by Monotype Imaging in 1991. The thick line that runs across the logo represents something that is difficult to break.

 It suggests strength and gives emphasis to the nearby elements; it is bold and makes a statement. The line is also parallel to the horizon and it suggests calm and quiet, a relaxed comfort.

The colour palette is limited, using the colours; light brown and dark brown, adding significance to the minimalist style. The elements of the logo are placed in a way that allows other elements of varying visual weight to balance one another around a fulcrum point. It makes use of approximate symmetry in which equivalent but not identical forms are arranged around the fulcrum line. The relative size and scale of the various elements in the logo design is (in some way) irregular. The spaces around and between the logo elements form an abstract shape which is artistically relevant. The logo design is active in a sense that it instils the sense of motion or activity in the logo.